Get to know your Podcast Audience. The Podcast Consumer 2017 – the latest in Edison’s annual study contains all new data on podcast users in America.

People who listen to podcasts are…

Slightly more MALE between 18-54 years old

Affluent, Educated Consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.

More likely to just click Listen and not Subscribe. Only 27% subscribe to podcasts.

They use their smartphone as their primary podcast player.

They listen primarily at home and next in the vehicle.

Read more and download the report here.



Pin It on Pinterest