Get to know your Podcast Audience. The Podcast Consumer 2017 – the latest in Edison’s annual study contains all new data on podcast users in America.

People who listen to podcasts are…

Slightly more MALE between 18-54 years old

Affluent, Educated Consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.

More likely to just click Listen and not Subscribe. Only 27% subscribe to podcasts.

They use their smartphone as their primary podcast player.

They listen primarily at home and next in the vehicle.

Read more and download the report here.

 

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