Get to know your Podcast Audience. The Podcast Consumer 2017 – the latest in Edison’s annual study contains all new data on podcast users in America.
People who listen to podcasts are…
Slightly more MALE between 18-54 years old
Affluent, Educated Consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.
More likely to just click Listen and not Subscribe. Only 27% subscribe to podcasts.
They use their smartphone as their primary podcast player.
They listen primarily at home and next in the vehicle.
Read more and download the report here.