Why does your podcast exist? Why do you go through the one million and one tasks attached to your podcast?

When you go deep deep deep into you WHY, it will inspire you, it will drive you, it will make you push limits, and break norms. And when you do, people will take notice. Listeners will appear. Fans will follow.

Before you know it, you are leading a movement!

“People don’t buy what you do; they buy why you do it.” ~ Simon Sinek

People have a strong bullsh*t radar. It is amazing how we can be thousands of miles apart, hidden behind a screen, yet our truth still shows up in our every post.

Be genuine with your truth, your why – to yourself and to your listeners.

If you aren’t 100% clear and committed to WHY you are podcasting, you won’t be passionate enough to nurture and stick through your show’s inevitable growing pains.

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